Spot the meanings

Despite the fact that I do not like Rugby... try to guess the meanings behind this advertising for the so called "super 14". You can watch the original adv and "behind the scenes". Again, there's something wrong with some creatives. What did they had in mind? 14 suposedely "rough" capitains getting naked to wash their clothes? And what's with the guy checking up the others?

Either there's something wrong with the encoding of meanings, or they didn't even thought about dirty twisted minds like mine when they made this commercial... or, those rugby players are like the "Steel Workers of America" : Keep reaching for that rainbow!

ciao