mmmm... beeeeer! aghhhhhh....

The Reinheitsgebot is the German law for brewing beer... and according to Ron Pattinson, it's just... well, nicht in ordnung. (via) If you are curious about how beer is actually made in New Zealand... check this informative advertising video: Tui's brewery in Mangatainoka. Not exactly up to the standard of the Reinheitsgebot... but, who cares?!!!

Usually NZ ads are laim and boring. Most ads are like Arturo/Antonio(?) Aguila's advertisings 20 years ago for Ekar de Gas! Very afficionado. Even some NZ ads by Saatchi & Saatchi are just terrible and old fashioned. The worst problem is that they keep transmiting those ads after many years. They keep recycling or replaying old ads after 2 or 3 years. Honest! And that not just for small companies... they keep playing old ads for Telekom, Procter & Gamble, Unilever, and many big bucks corporations. That doesn't mean they replay the good ones... no, no, they replay also the bad ones. Tower Insurance won for 2 consecutive years the "worst commercial" award (with the same one).

I heard someone say in Mexico that the "bubulubuena" girl is now "bubuluabuela". I guess the Tui girls will be on air until they become mummies... but I don't mind in this case, do you?

ciao