Uh Oh Spaghettios

Just for the sake of letting out my frustration with yet another kiwi advertising. This time is "Watties' show us your spaghetti face". I don't know about you reader, but when I was a kid, we were not allowed to cut off the bread's crusts... or leave the pizza crusts. Some of my friends were allowed to do that at their homes, and I didn't understand that... until now.

You've probably heard about this year's food crisis. I mentioned earlier on this blog that it was caused by a higher than expected demand of biofuel. The allocated land for biofuel crops were not enough to cover the raising demand, and manufacturers of biofuel offered a higher price than normal, just to grab a few extra tonnes of some types of grains to make ethanol, causing a hike on the price of some staple food. Prices have gone in some cases to more than 60% higher than last year.

The problem is not you or me... if you are reading this on a computer (at home or work) you have at least middle class income. The problem is that an estimated one billion people in the world suffer from hunger and malnutrition and about 10'000,000 people die from hunger every year. The current increase on the price of basic staple food in some countries has already caused some unrest... the raise on food prices will only make things worse, and people in risk of starvation will almost double. It just hurts when you see and hear that some people actually not only "skip meals" but they have to eat dirt and mud to fill their tummies.

Nearly one in four people, 1.3 billion - a majority of humanity - live on less than $1 per day, while the world's 358 billionaires have assets exceeding the combined annual incomes of countries with 45 percent of the world's people. UNICEF

My problem with that watties advert, is that they are telling the children : "Remove the crusts from the Nature’s Fresh Multigrain Bread" and "Using a large pastry cutter or a large glass, cut one circle out of each slice of Nature’s Fresh White Bread". If you look at the snapshots... it's perfectly good food going to waste. About 40% of each loaf is going directly to the garbage bin, when there's a world shortage of grains (including wheat that is used to make those breads). I think that it is irresponsible to teach kiwi children to waste perfectly good food, when children in other countries are eating dirt cookies. At least they could suggest to eat the crusts and not to waste any food, while the children are waiting for the spaghetti faces to be baked. Shame on you Heinz-Watties! Uh Oh Spaghetti O's!

ciao

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addendum:

This from the times about food waste in the UK.