I ain't freakin', I ain't faking this...
It's like totally un-hot! How "they" expect to stop piracy, when big corporations, law enforcement, multinational advertising agencies and even countries are 
"friggin' fakin' it"? Of course the recent news about the olympic mass deceptions: the olympic torch supposedly reaching the fake top of the Everest, the CGI faked firework footprints, and the lip-syncing because the original singer was too ugly (something like the story of milly-vanilly) are just examples of how vulnerable is mass media to fake information. Seems that we are still just as naive as those people who thought Orson Welles' war of the worlds was a real event. At least the fake Steve Jobs (eventually) had the decency to say he was an impostor, unlike this totally original chinese Duck seen alongside the Fuwa.
Anyway, the winner of the fake cannes lion award is... ta da... you've guessed right! My neighbors at the New Zealand branch of Bitchy and Scratchy: A recent campaign for NZ Telecom features a fake company (McCallum & Partners) as if it was in fact a real client using telecom's business services.
"friggin' fakin' it"? Of course the recent news about the olympic mass deceptions: the olympic torch supposedly reaching the fake top of the Everest, the CGI faked firework footprints, and the lip-syncing because the original singer was too ugly (something like the story of milly-vanilly) are just examples of how vulnerable is mass media to fake information. Seems that we are still just as naive as those people who thought Orson Welles' war of the worlds was a real event. At least the fake Steve Jobs (eventually) had the decency to say he was an impostor, unlike this totally original chinese Duck seen alongside the Fuwa.Anyway, the winner of the fake cannes lion award is... ta da... you've guessed right! My neighbors at the New Zealand branch of Bitchy and Scratchy: A recent campaign for NZ Telecom features a fake company (McCallum & Partners) as if it was in fact a real client using telecom's business services.
It's not the first time in the history of advertising that the endorsers or presenters of a given product are in fact actors. Take for example Land Transport NZ's curtain side air-bags advertising which features an actress instead of a real injured person... but saatchi&saatchi went a bit too far when they used the name of a fake company. In comparison, the courtain airbag lady remains anonymous. But that's not the worse part... telecom's advert is just a rip-off of a viral video made in England! It's just dishonest to charge a client thousands of dollars for something they just copied from someone else. That's blatant piracy!
The video the Telecom campaign was based on (watch it below) was originally made by Connected Venture staff, who are responsible for video sites like Vimeo and CollegeHumor. In the original they lip-synch along to Harvey Danger’s song “Flagpole Sitta”. Seamlessly shot in one take (...the first take), it features a large number of employees mouthing the words and grooving in their office. It worked because they used real staff who did it for their own amusement with their own skills. (notes added)
Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo.
Next thing you know, Prada or Louis Vuitton will be copying cheap Chinese bags from Costco and selling them as their own! It is unacceptable to charge a client for a creative work, and then copy the main idea from someone else. It's like shame on those Saatchi & Saatchi dudes, they're not hot!
Namasté
PS. For those looking for the Ting Tings' song, visit their official website or their youtube channel.
posted by Fernando Vallejo at 10:52 pm
2 Comments:
Most people in commercials are actors. It's nothing new. Real people just aren't as interesting...or something.
I know it's disappointing, but surely you don't believe what you see on TV. ESPECIALLY during commercials!
I've always been to skeptic. I don't trust the weather-girl, or current events programs like 60 minutes, I specially don't trust the news... and maybe because I probably did my first steps as a baby from my father's office to the advertising agency on the other side of the hall... I particularly don't trust any advertising.
ciao
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