I'm very disappointed with emotional design... it has become merely a tool for high prices, brainwash about lifestyles, and manipulation of people's insecurities. People nowadays are not buying products because they need them, they are buying because they are being brainwashed and exploited into being insecure... just, trust us, we're experts!
How many times have we heard: "breakfast is the most important meal of the day" meaning that we have to eat a heavy hearty "international" breakfast : (bacon and eggs). When in reality, internationally (meaning outside the USA), traditional breakfast includes only juice or coffee and toast, cookies, croissants, chilaquiles, or similar types of bread like or cereal. Did you know that the idea of having bacon and eggs was artificially implanted as propaganda (Public Relations) by Bernays in the 1920's? The meat industry was concerned that the only meal of the day when people didn't eat meat was breakfast... so they needed to convince people about having a heavy breakfast to increase their sales by 1/3rd. Listen to Bernay's own words about how he developed the idea at NPR. It's an eye opener!
Anyway... Samsonite is looking for new ideas on how to exploit the parent's instinct to protect their babies with new products for desperate housewifes when they travel. One of those sumo wrestler costumes might do the trick of keeping them safe if you send them as checked baggage on a plane. If you take them (your babies) as carry on baggage, don't give them this lego toys by PlasticGod to play with while on the plane! Better give them the architect's lego figurines... except those may contain small plastic parts... In conclusion, you better not travel at all, that will keep them safer.